Tourism destinations are complex and dynamic webs of multi-stakeholder relations characterizied by multiple and divergent views and values, and lack of control by any particular stakeholder group. In a rapidly developing tourism destination such as the Barents, these charasteristics, combined with four national contexts, considerably increase complexity and uncertainty, creating a challenging transnational environment.
In order to develop tourism in such an environment, there is a need not only to promote specific national and regional objectives but also to determine common goals which maximize the economic, social and cultural well-being of the majority of stakeholders in the Barents. These common goals can only emerge by dealing constructively with differences and promoting cooperation, collaboration and partnerships through a joint decision making process that includes key stakeholder groups from different municipalities of the Barents.
Over the last two decades numerous public and private tourism stakeholders in the Barents have engaged in various forms of cooperation, collaboration and partnerships. The nature of such relationships exists on a continuum ranging from loose and informal linkages to more formal and structure alliances.
Despite the existing collaborative practices amon Barents Tourism stakeholders, the current situtation is still insufficient for promoting succesful tourism development across the national borders of the Barents. There are certain gaps that need to be filled in order to improve cooperation in this northern European region.