There is no common understanding of the Barents region and vision of a concrete organization’s place in the space of the Barents region. All this needs the development of the Action Plan on Barents ideas among all tourism stakeholders. Exchange of experience, trainings, creation of a common web-site can promote this.
The development of a common brand of the Barents region should base on the peculiarities of the region (places of interest, natural and climatic peculiarities) and should take into consideration not only the available tourism product but also perspectives of its development. “Only the brand of the Arctic means so much!!!”